Heineken Santa’s Takeover

Santa’s Takeover was Heineken’s festive push to drive spending at selected bars, but we weren’t going to do it with a standard holiday campaign.

Inspired by degen culture, we gave Santa a glow up. The mechanic was simple – spend, spin, win. A digital jackpot experience with instant gratification and customised prizes. Bold, rewarding, and unmistakably fun. Exactly how a festive campaign should feel.